PIZZERA is a unique pizzeria located in San Francisco, inspired by the idea that pizza is not just a dish, it's a cosmic delight. PIZZERA's philosophy revolves around the belief that they have discovered the perfect pizza recipe capable of winning over the taste preferences of people from all corners of the galaxy. PIZZERA claims to have created a variety of cosmic flavors that offer true enjoyment to all its visitors.It's not just a place to eat pizza. It's a place where every guest can embark on an adventure, explore the galaxy of flavors, and immerse themselves in the atmosphere of retro-futurism and UFOs. Here, your taste preferences become a genuine cosmic pleasure.

The branding was inspired by the retro style of the dandy era and the 1980s America. It revolves around two primary colors: the hue of pepperoni sauce and the rich color of spicy cheese. These colors represent the brand's signature dish - a double spicy pepperoni pizza with arugula and cream cheese, a sensation that has captivated taste buds across the galaxy.

To create an authentic retro ambiance, we went beyond the right color palette to a unique photo-style of illustrations. This style harmoniously blends with dot and stencil printing techniques, giving the brand a distinctive and memorable appearance. These elements collectively evoke a sense of nostalgia, reminiscent of the golden dandy era and the cultural nuances of the '80s, making the brand both recognizable and unforgettable.

Every aspect of the branding, from the color choices to the illustration style, is thoughtfully curated to evoke memories of that era and to whet the appetite with the sight of the pizza that has become a symbol of quality and taste for connoisseurs worldwide.

A few words about the process

A product that captures the taste buds at the very tip of your tongue — that’s how I’ve always envisioned the perfect pizza. So, I was genuinely inspired when I started collaborating with a team that shared this passion and approached their craft with equal enthusiasm. The clients were not only professionals but also possessed a distinct sense of style and philosophy. They were deeply committed to the hippie spirit, loved high-quality vintage aesthetics, and, as it turned out, had even participated in the storming of Area 51. These unique traits became the foundation of the project’s concept.

Why not combine retro style with an alien theme? That’s how the idea for this unique brand was born. Together, we developed an original illustrative style that became the cornerstone for creating the naming, brand platform, and visual identity. Every element of the project reflected the core values of the team and their passion for pizza — particularly the classic pepperoni and tomatoes. The result was a brand that not only stands out but also establishes a genuine emotional connection with the product.