The project focused on their new initiative — OnlyFans Shop, an official Shopify store offering branded merchandise for content creators and their fans.

My task was to transform the existing brand logo into a retro style, adapting it for a new clothing line called "Athleisure." This collection, inspired by the blend of sporty elegance and everyday comfort, was designed for an active and stylish audience.

In addition to reimagining the main logo, I redesigned the text mark, giving it a vintage vibe, and developed label designs that became a key visual element of the collection. The spotlight was on t-shirts, which served as the primary medium for showcasing the brand's identity.