PROzori is a unique marketing studio specializing in targeted advertising for businesses in Ukraine and Europe, built on the core value of transparency. The agency stands out for its absolute openness with clients, offering detailed micro- and macro-reports as well as complete financial transparency.

At the start of the project, there was no name, concept, or brand philosophy. We began from scratch and created:

• A brand concept based on transparency and uniqueness.

• A meaningful ecosystem that emphasizes deep interaction with clients and their projects.

• The brand name PROzori, which harmoniously combines three key elements:

1. PRO – an internationally recognized term symbolizing professionalism and expertise.

2. PRO, as the Ukrainian word "про," meaning “about,” which reflects the studio's attention to detail and comprehensive understanding of client projects.

3. ZORI – the Ukrainian word for "stars," symbolizing the uniqueness and brilliance of client projects.

These three components come together in a name that not only highlights the studio’s transparency but also its ability to “ignite stars” — making client projects visible in the market.

Additionally, a brand mark in the form of an asterisk (*) was proposed and approved as the studio's logo. The asterisk symbolizes detail, depth, and openness, which are the core values of PROzori.

This agency represents a new generation of marketing, focusing on honesty, precision, and complete openness in collaboration with clients.